Carquest

THE STORY

Carquest was shopping for a new agency and some fresh creative in 2013.

THE CHALLENGE

Come up with a creative strategy that connects people with the daunting task of buying car parts and make it a pleasant and fun experience. Impress the client with a refreshed look and bring a new angle to the current outdated creative.

THE RESULT

The focus was on the everyday people and how even the people you might never guess, shop at Carquest. Shopping at Carquest is so easy with their brilliant customer service, wide range of products, and low prices. Even an everyday person with little or no knowledge of car parts and repairs will be better informed after every visit. Print ads, transit, outdoor and TV spots were presented to the client. While we didn't win the business overall, the agency was awarded some new business in POS and print.

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