Burnett's Flavored Vodka

THE STORY

The competitive pressures in the vodka category are the highest in the spirits market. Gaining shelf space requires new-to-market releases regularly. The popularity of flavored vodka has been Burnett’s launching pad to catapult the brand in US sales. 

THE OBJECTIVE

We leveraged the brand’s 27 innovative flavors with arresting graphics, while positioning Burnett’s as THE vodka with more fun and the most flavors. We targeted key growth markets with a younger audience (21-29).

THE RESULT

The "More fun with every flavor" campaign was born.  A fully integrated, multi-platform “more fun with every flavor” campaign highlighting festive party occasions that the Burnett’s consumers enjoy was launched. The multi-million dollar campaign includes national print and digital advertising, on- and off-premise programming, digital marketing and social media programs. Between 2013 and 2015 Burnett's Vodka has shown a 19% increase in national sales in the flavored vodka market and continues to be the 7th best selling vodka in the US. Burnett's jumped from #18 to the #10 sales leader in total US spirits in just a few years with sales in excess of 1.5 million cases. 

3RD PLACE - Print Ad Full Page - “Burnett’s Vodka” - Beverage Dynamics Awards - 2013

The website designed for the campaign can be seen here: www.burnettsvodka.com

SCROLL DOWN ⬇︎